BBA
BBA
單位:MANA
2014-11-17
The Bachelor of Business Administration (BBA) program proposes a variety of general and specialized courses for undergraduate students. Its learning goals (LGs) and learning objectives (LOs) are as follows.

General Goals
LG 1. Ethics and Social Responsibility
LO 1-1 The students are able to illustrate ethical issues in business and describe implications for business leaders.
LO 1-2 The students are able to demonstrate awareness of social responsibility and its impact on the wider community.
LG 2. Effective Communication
LO 2-1 The students are able to employ a set of essential oral skills in Chinese and achieve effective communication in a business context.
LO 2-2 The students are able to employ a set of essential writing skills in Chinese and achieve effective communication in a business context.
LO 2-3 The students are able to demonstrate essential communication skills in business English.

Management Specific Goal
LG 3. Effective Decision Making
LO 3-1 The students are able to solve a decision-making problem through independent and analytical thinking.
LO 3-2 The students are able to participate in and contribute effectively to a team.

Discipline Specific Goals
LG 4. Professional Knowledge and Practical Application
LO 4-1 The students are able to understand the core knowledge and theory in the discipline they specialize.
LO 4-2 The students are able to use the core knowledge and theory in the discipline they specialize in appropriate settings.
LG 5. Global Perspective and Sustainable Learning
LO 5-1 The students are able to practice sustainable learning from a global perspective in the discipline they specialize.

The courses for the BBA program are offered across the six departments of the College of Management.

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